TASHKILOTNING RAQOBATBARDOSHLIGINI TA’MINLOVCHI ASOSIY OMILLAR: KADRLAR, TEXNOLOGIYALAR, BREND, XIZMAT SIFATI
Keywords:
raqobatbardoshlik, inson kapitali, texnologiya, brend, xizmat sifati, strategik boshqaruv, innovatsiya.Abstract
Maqolada tashkilotning raqobatbardoshligini belgilovchi asosiy omillar - inson resurslari, zamonaviy texnologiyalar, brend imiji va xizmat sifati tahlil qilingan. Ushbu omillarning o‘zaro bog‘liqligi, ularning tashkilot strategiyasidagi o‘rni hamda bozor muvaffaqiyatiga ta’siri ilmiy jihatdan asoslangan. Amaliy jihatdan esa O‘zbekiston korxonalari tajribasi misolida raqobat ustunligini ta’minlash mexanizmlari yoritilgan.
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